᳓TRUE LEADERSHIP IS NOT ABOUT BEING IN FRONT; IT′S ABOUT LIFTING OTHERS TO STAND BESIDE YOU, TO GROW WITH YOU, AND TO ONE DAY LEAD THEMSELVES.᳓
᳓OUR PEOPLE STAY BECAUSE THEY FEEL THEY BELONG - BECAUSE THEY KNOW THEIR JOURNEY MATTERS, AND THAT THEIR DREAMS CAN GROW WITH US.᳓
We perceive Omorfia as more than a network of beauty destinations, but as a symbol of homegrown innovation and empowerment, creating spaces that inspire confidence, growth, and connection. Please tell us about the leadership strategy you′ve built in your company.
Tina: For me, leadership has always meant creating pathways for others. The UAE has shown the world what visionary leadership looks like; courageous, inclusive, and focused on people. At Omorfia (the flagship beauty and wellness vertical of Multiply Group, an Abu Dhabi-based investment powerhouse and a proud part of the wider IHC ecosystem), we draw from that same philosophy. Our strategy is simple yet powerful: empower people to discover their own potential. True leadership is not about being in front; it′s about lifting others to stand beside you, to grow with you, and to one day lead themselves. That′s how we build not just successful brands, but legacies.
Working with employees, training, and creating the right, caring atmosphere are all important highlights of Omorfia′s large business. Tell us how you′ve structured this work and how your employees respond.
Leila: Our people are the soul of everything we do. With such a diverse community (collectively, our brands serve over 500,000 loyal clients across 130+ locations, powered by a diverse team of 3,500 professionals), it is our responsibility to make every individual feel seen, heard, and supported. We′ve built a culture where training is not just about skills, but about growth and self-belief. Many of our team members start at entry-level roles and rise to become leaders, because we nurture ambition and celebrate resilience. The atmosphere is one of trust and care, and the response is extraordinary. Our employees stay because they feel they belong, and because they know their journey matters.
Developing a premium chain of 10 brands, you have a keen understanding of your clients. Tell us what kind of service, hospitality, and communication they expect.
Tina: Our clients are women and men who embody ambition. They are discerning, confident, and constantly evolving. What they seek is not just service, but connection. They want to feel valued, understood, and empowered every time they walk through our doors. For us, beauty is about how we make people more themselves.
