The space's concept is based on the 'ready to look' principle: it features complete capsule wardrobes, where each look is pre-planned and curated by stylists. This means clients won't have to waste time choosing outfits - they can simply choose a ready-made set, and the look is complete.
The boutique LITT will be the first project of its kind in Dubai. It boasts a relaxed atmosphere, friendly service, and a carefully selected selection of brands, many of which are exclusive to the region. Among the announced brands are Giuseppe Di Morabito, Paris Texas, and Retrofête - brands that define the aesthetics of a new generation and set the tone for the global fashion scene.
The boutique's signature feature is its mix of recognizable global brands and 'secret' labels worn by Dua Lipa, Lady Gaga, Kendall Jenner, Hailey Bieber, and other global style icons. Here you'll find both evening dresses and relaxed everyday looks, and the carefully curated rails allow you to instantly see a complete wardrobe.
The boutique is conceived not only as a shopping destination but also as a cultural space. New event formats are planned here - dynamic, lively, with an emphasis on emotion and connection. This space is all about atmosphere, pleasure, and style.
The team promises to showcase the full spectrum of 2026 trends, from major global movements to key industry directions.
The items collected in the boutique reflect the central idea of the times: people need not just clothes, but ready-made solutions for life.
