FOR THOSE WHO THINK STRATEGICALLY AND VIEW BEAUTY AS AN ASSET, A PROFESSIONAL APPROACH IS ESSENTIAL. THAT′S WHY WE TALK ABOUT BEAUTY VISIONARIES LA BIOSTHÉTIQUE AND SOTHYS.
The modern businesswoman lives in a world of tight deadlines, international flights, and endless negotiations. Every morning, she must look flawless - regardless of how many hours of sleep she managed to get or how much stress she endured the previous day. Professional aesthetic treatments provide a cumulative effect, maintain the results of medical treatments, and create a long-lasting beauty that cannot be faked.
LA BIOSTHÉTIQUE: When Hair Declares Status
In 1948, a brand was founded in Paris, the first to declare that anti-aging care was needed not only for the skin but also for the hair. Thus began the La Biosthétique philosophy. Hair is the architecture of one′s image and a reflection of one′s status. But it doesn′t become younger with age. It is exposed daily to the sun, heat styling, coloring, and harsh water. Maintaining its strength and beauty is possible only in the same way as maintaining the youthfulness of the skin - through regular care. La Biosthétique combines biochemistry and aesthetics, German precision and French elegance. Vitamins and extracts penetrate deeper than conventional formulas allow.
Fragrances deserve special attention: the brand collaborates with Geza Schoen, a renowned German perfumer whose work is distinguished by an avant-garde and unconventional approach.
SOTHYS: The French School of Excellence
The year 1946 in France marked the starting point for the brand, whose name is now synonymous with professional luxury cosmetology. Sothys has remained a family business for 75 years, where generation after generation has carefully preserved its philosophy of quality, maintaining its headquarters and laboratories in the heart of France. The secret to Sothys′s success lies in its ability to combine natural ingredients and the achievements of science. Sothys is particularly proud of its own ′gardens′, Les Jardins Sothys™ - a living laboratory for the study of plants. It is here that unique assets are born, which become exclusive ingredients in its formulas. The Sothys team collaborates with universities and experts to create innovative formulas that combine effectiveness, safety, and sensual textures.
